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Account-based marketing (ABM) diverges from the path of traditional marketing goal to fill the top of the marketing funnel by focusing on the key accounts with high chance of conversion. This is the reason why ABM is also called ‘key’ account

Is B2B Intent Data Really Working?

Assure lead accuracy and boost your sales with help of Intent Data

B2B marketing scenario can be compared to a house garden, where each plant requires your individual attention and care. It’s definitely a dream goal to satisfy and win over all the customers in the market, but the most feasible plan to grow in the market is by looking closely, targeting the not so evident but […]

Content syndication plays a pivotal role in the B2B marketing arena.

How to track success of your B2B Content Syndication Campaign?