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Account Definition – Combination of net-new accounts based on your criteria & your target audience (ABM)
Contact Identification – Decision maker with matching persona and verified phone number for SDR outreach
Intent + Consent – Identify intent by identifying signal directly from prospect and obtain opt-in consent exclusively for your campaign
Content Delivery – Content sent directly to the prospect from your branded campaigns and your website landing pages/marketing automation tools
Performance – Fine-tune the Qualification Criteria based on data analysis to improve conversion with each campaign