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B2B Lead Generation

Generate marketing & sales qualified leads leveraging our
AI Platform + Human Intelligence.

InfoAnalytica provides a unique “white glove” like service to provide highly segmented and targeted lead generation meeting your Ideal Customer Profile.

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Account Based Marketing

Your ABM strategy is to focus your marketing campaigns on reaching your key accounts or companies. We use the following 2-step approach to support your ABM Strategy - Audience building and Outreach.

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Audience Segmentation

Our data profiling model leverages information about buyer intent, website profile, technographic & firmographic data, and other digital footprints to identify high-fit accounts

Analyse your customer and prospect data to validate your ideal customer profile (ICP)

Using deep segmentation and ICP, we hand pick your audience for ABM

Build look-alike audience, based on existing customer analysis

Nurture and Engage

Target your ABM audience with human led outreach

Run targeted outreach campaigns like content syndication, event registrations, BANT campaigns, etc. to generate MQLs & SQLs with higher conversion

Pay-for-performance model guarantees lead being valid, tele-verified, qualified, and in-market with intent

Net-new customer acquisition

The foundation of your B2B lead generation program becomes weak if your underlying lead data is inaccurate and not qualified.

Discover and Engage

Company and Contact personas are identified using our managed services team using high-quality B2B data enabling you to create a solid foundation that drives net-new B2B leads and effective marketing campaigns

Use multi-channel marketing approach with identified prospect personas, to produce high-quality leads at scale - all the way from top-of-funnel to MQLs to SQLs'

Inbound Lead Management

Problem Statement: Using third-party automated platforms for real-time, high-volume inbound lead management, including validation and routing, often results in only 50% to 90% accuracy, leading to missed opportunities.

Discover how InfoAnalytica’s Near Realtime 24×7 Managed Services team, through a hybrid approach of automation and human expertise, can enhance lead conversion and capture over 99% qualified leads. Our inbound lead management is fully customized to meet your specific needs. We combine technology for initial filtering with human-driven tele-outreach to assess intent and interest, then score and prioritize leads accordingly. This ensures no leads are missed, opportunities are maximized, and junk leads are eliminated from the database, keeping your lead funnel clean and efficient.

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Validate, qualify, score and route all inbound leads in your CRM or marketing platform using our 24*7 managed services team

Minimize missed opportunities by using our human auditing and process, customized for your use-case

Discard junk leads that are not valid or relevant, thus improving productivity

Cut down time to market by implementing on-the-fly process changes in lead segmentation, scoring, routing, by simply updating project SOP

Why infoAnalytica?

High Quality B2B lead generation powered by machine learning and human auditing.
Using custom lead scoring based on third-party data points, prioritize in-market buyers with your sales team.
Increase your marketable database by using our managed services to penetrate available universe.
Using our lead prioritization target the right contacts within your target accounts, helping you accelerate your sales cycle.
Cost effective & scalable tele-marketing enables moving high volume top-of-funnel leads down the funnel.
Experienced outbound tele-sales campaigning provides performance-based SQLs and appointments with the goal to convert.

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