Account Based Marketing

Your ABM strategy is to focus your marketing campaigns on reaching your key accounts or companies. We use the following 2-step approach to support your ABM Strategy – Audience building and Outreach.

Request Leads
01

Audience Building

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Our data profiling model leverages information about buyer intent, website profile, technographic data, firmographics, and other digital footprints to identify high-fit accounts
Analyse your customer and prospect data to validate you ideal customer profile (ICP)
Using deep segmentation and ICP, we hand pick your audience for ABM
Build look-alike audience, based on existing customer analysis
02

Nurture and Engage

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Target your ABM audience with human led outreach
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Run targeted outreach campaigns like content syndication, event registrations, BANT campaigns, etc. to generate MQLs & SQLs with higher conversion
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Pay-for-performance model guarantees lead being valid, tele-verified, qualified, and in-market with intent

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