Conducted market trend analysis for validating the inferences that the company had drawn to support or disprove its underlying inference.
The research included gathering comprehensive information from different sources and validating the pre-defined assumptions. The following trends were reviewed:
Competitive analysis that covered the competitor’s core business, products offerings, revenue analysis, delivery model, pricing and pricing strategies, marketing and packaging strategies, customer analysis, partner overview and other product related policies, etc.
The client received a base for understanding its market and competitive environment for determining its strategic vision and for planning the launch of its integrated offering.