Data is the most potent and important element of any B2B marketing scenario. It has immense potential to improve and enhance your marketing journey.

With its potential and power comes the great responsibility of storing it in a way that key insights can be drawn from it.
This need – to store data in an effective and smart manner had everyone looking for ways to move ahead from the traditional on-prem platforms. This search led to the destination—the modern and highly effective real-time data enrichment medium.

2020 was the year that saw a big-shift as companies realised the power of data—from traditional to modern, from on-prem (or on premise) to cloud-based, the main push behind the shift being the heavy reliance on data to aid key decision-making. This shift is called the modernisation of data providers. To draw a simple analogy, data is the power source, like the sun, or a battery, from where you draw the power to make the best decisions for your company. Data providers act as the single source from where organisations gather insights for reporting and analytics.

Why you should modernise your data enrichment method?

Data has evolved over time, from a mere report to one of the most important elements in building and nurturing the growth in companies. Real-time, validated, and customized data evolved into use cases, such as personalized content, real-time recommendations, and machine learning. This led to a surplus of data coming into the database, which in turn couldn’t handle the needs that arose from the large quantity. With that, the market had to find a different way to accumulate, handle and store data in bulk. As the data collected were all from different sources, they came in diverse formats. This gave rise to another problem; the companies were unable to process or make use of the data.

infoAnalytica came to the rescue here, with its quality of being scalable. While we say this, it’s important to acknowledge that when opting for a data provider, you should have an idea about the scalability of the data to optimise your cost.

An additional advantage that comes with using infoAnalytica is the ease of integration. When assessing your marketing technology needs, be sure that you can integrate as many of your tools as possible. This is particularly important among your marketing automation software and CRM platform, as the flow among stages can be more smooth, trackable, and measurable. It’s a win for both sales and marketing. We got this covered too, thereby helping you to get valuable insights.

infoAnalytica is here to help you make the best out of your data. In a data driven world, we are the best companions you can choose in your marketing journey. We guarantee to provide you with the best data to understand your customers deeply, and together, we can build richer profiles of your prospects and clients. We keep data hygiene a high priority, and our data solutions are tailor made to suit your and your company’s needs.