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Strategic Opportunity Analysis

Customer Description The client is a multi-million dollar US based publicly traded company. It provides conferencing solutions.
Customer's Requirement & Objectives To generate a comprehensive market scan and to fully understand its direct and adjacent market environments Assess the strategic options and opportunities available at the backdrop of its expansion plans Determining short term and future strategies and positioning

The client required an analysis and understanding of the strategic opportunities present in the market through an in-depth study that covered the following areas:

Market Assessment

Market Trends

Technology Trends

Competitor landscape

infoAnalytica's Role Initially the research comprised of research inputs for a complete immediate and adjacent market overview for the required baseline data viz. segment sizes and growth rates, competitive market shares, major trends, etc. Here the focus was largely on market trends, growth, and key players Competitive assessment was a significant part of the study, in which the focus areas were: the competitor's market shares, their products, and services, positioning and pricing information. Any new visible market trends concerning the competitors were obtained The market was analyzed on different dimensions, viz. geographical segments, product and service segments, and a combination of the two
Key Deliverables Delivered an overall assessment from technical, business, and customer perspective and identified the strategic opportunities/gaps. Comprehensive research findings and analysis delivered in PowerPoint presentation.
Value Proposition The client gained insight into the funding taking place for technology initiatives in microfinance, the success of projects, and the areas that needed funding which they looked at as an opportunity.
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