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Strategic Market Analysis

Customer Description Provider of statistical machine translation software
Customer's Requirement & Objectives To scan the market for current uptake and potential demand for language translation solutions and to validate that there is a market for their solutions To conduct comprehensive research around key trends - globalization, communication, increasing use of internet and languages used over the web To understand customer service market, business intelligence and user generated content market to help support the market potential for translation solutions
infoAnalytica's Role Conducted extensive research in the following areas: Identify growth in usage of internet, digital content and different languages used over the web. Key focus was on understanding the trends and growth forecasts Human vs. machine translation market usage and trends Analyzing the volume of digital content that gets translated or localized Market sizes and trends for user-generated content (UGC) and online communities - Web 2.0 - growth, forecasts, and sites, markets and industries using UGC Customer care market- market size, growth, trends, and forecasts Business intelligence - market size, growth, trends, forecasts, number of BI tool deployed globally, key players, etc.
Key Deliverables Developed a comprehensive report with focus on key numbers and growth rates Key findings presented as a PowerPoint presentation
Value Proposition The client gained various data points that showed that there is a market for their services. This helped in validating its key premises - growth in languages used for communication around the world and the increase in demand for internet that facilitates easy communication.
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