hit counter

Strategic Market Analysis

Customer Description Provider of statistical machine translation software
Customer's Requirement & Objectives To scan the market for current uptake and potential demand for language translation solutions and to validate that there is a market for their solutions To conduct comprehensive research around key trends - globalization, communication, increasing use of internet and languages used over the web To understand customer service market, business intelligence and user generated content market to help support the market potential for translation solutions
infoAnalytica's Role Conducted extensive research in the following areas: Identify growth in usage of internet, digital content and different languages used over the web. Key focus was on understanding the trends and growth forecasts Human vs. machine translation market usage and trends Analyzing the volume of digital content that gets translated or localized Market sizes and trends for user-generated content (UGC) and online communities - Web 2.0 - growth, forecasts, and sites, markets and industries using UGC Customer care market- market size, growth, trends, and forecasts Business intelligence - market size, growth, trends, forecasts, number of BI tool deployed globally, key players, etc.
Key Deliverables Developed a comprehensive report with focus on key numbers and growth rates Key findings presented as a PowerPoint presentation
Value Proposition The client gained various data points that showed that there is a market for their services. This helped in validating its key premises - growth in languages used for communication around the world and the increase in demand for internet that facilitates easy communication.
Click here to read more Case Studies

SPOTLIGHT

infoAnalytica released a new whitepaper titled "KOL Payments in the Time of Scrutiny".
Download now...

NEWS

infoAnalytica's life sciences research service is now Act Healthcare Solutions
Read more...

CUSTOMER TESTIMONIALS

  • Chief Marketing Officer, Whitehat Security
    The entire team at infoAnalytica has been a regular part of our work since a few years. The reason is that their combination of rigor, precision, detailed follow-through, reliable delivery, independence of thought, and ease-of-doing-business-with is unparalleled.
  • Read more...
  • Director, Product Operations, Tripwire
    I have worked with infoAnalytica multiple times and each time they have provided the requested product in a timely manner with great quality and at a tremendous value.
  • Read more...

CUSTOMERS