|Customer Description||Based in New York, the client owns an analyst portal within the Financial Services domain. Its key areas of focus include: online publishing, events and conferences, research and analytics, education and training, and global consulting solutions.|
|Customer's Requirement & Objectives||The client is competing with some of the leading analyst portals in the world. Its objective is two-fold: create brand awareness for its portal and services, and increase visibility for its frequent events and conferences.|
|infoAnalytica's Role||infoAnalytica identified the bottlenecks with the client's existing
marketing and branding strategy. Based on the gaps identified, we
proposed social media marketing. This would be cost effective and
targeted. Our campaign was divided into the following:
II. Identifying and documenting speakers, attendees, and sponsors for client events (Ongoing)
Some of our deliverables include:
I. A comprehensive set of strategies and implementation status for brand visibility of the client portal, its content assets, and events and conferences.
II. A comprehensive and ongoing set of leads - speakers, sponsors, and attendees for each event, with comprehensive information about each contact.
III. Continuous content updates, both on the client blog as well as other relevant social media channels identified for visibility
IV. Various reports on:
I. The Marketing cost for the client reduced by at least
II. The client gained more than 500 percent increase in the average monthly visitors in two months.
III. The number of new visitors for the website increased by approx 20 percent.
IV. The SEO score increased by 8 percent in two months.
V. Significant increase in inbound links and traffic
VI. A far more focused and targeted list of speakers, attendees and sponsors at a lower cost.