|Customer's Requirement & Objectives
||To analyze thoroughly the computing devices designed for people of low-income segments and specifically targeted to emerging market economies. Devices included general computing products, phones, word processors, browsing devices, etc.
||Conducted in-depth research that gave a detailed description of the computing devices targeted to emerging market economies. The research answered questions in the following areas:
Technology Components viz. Operating System, Processor, Chipset, display, audio-video, networking, input devices, bundled software applications, etc.
Capabilities viz. Video capture, still photo capture, radio, audio play back, databases, etc.
Solution Components viz. peripherals, financing mechanism, training, support, & maintenance
Manufacturing Strategy viz. manufacturer, manufacturing location, other Channel Strategies viz. direct, traditional retailer/reseller, white box (mom & pop stores) non-traditional distributors, telcos, government
Target market segments viz. philosophy, principles, positioning, Average Selling Price, intended usage scenarios, target countries, launch countries, pilots
History - first customer ship date, current status sales projections, number of units sold, technological evolution, marketing evolution, status vs. competition, partners, current momentum, industry if origin
Others - innovation, differentiators, special design features, low-cost drivers