Partner Strategy Consulting

Customer Description The client is a multi-billion dollar publicly traded company. It develops and markets software.
Customer's Requirement & Objectives The client wanted to have a worldwide strategic partner segmentation and management that was consistent in all geographies. For this it needed
  • To understand its partner ecosystem for different areas of its product offerings
  • To identify the partners, non-partners and non-performing partners so as to prioritize them and dedicate resources accordingly
infoAnalytica's Role infoAnalytica played a key role in the following areas:
  • Thorough market scan to identify existing partners, level of partnership, etc.
  • In-depth analysis and development of tools to prioritize partners across the world
  • Identify non-partners
  • Devise a methodology to categorize prospective partners
Value Proposition
  • Helped the client to identify performing partners and non-performing partners
  • Received a base for taking future strategic decisions and analyzing what resources need to deployed against top partners
  • Targeting prospective partners for business expansion

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