San Jose, California - 8th May, 2017
infoAnalytica, a global provider of market research and demand generation services, today announced a new whitepaper that highlights the recent trends in KOL payments, screening efforts, and why an additional step of screening in the KOL program lifecycle has become increasingly important.
Over the past few years, considerable resources are being devoted to KOLs, with payments to these professionals taking place in an era of increased scrutiny, visibility, and social media presence.
The whitepaper is put together by Michael Broad, infoAnalytica's Senior Advisor, and is largely based on the company's screening experience, which verified that assuming industry experts and thought leaders are of highest moral standing can be misguided. That's why a well-executed screening process is a must for companies offering KOL profiling services.
"We were astounded by the number of KOLs who were on the wrong side of federal codes or state medical board issues. We knew we had to do something to help our clients resolve this issue," said Michael.
To download the free whitepaper, click here.
infoAnalytica provides full-service Market Research, Qualitative and Quantitative research, Competitive and Market Intelligence, Market Growth and Sizing studies, Demand Generation, KOL profiling, and a range of B2B research solutions. The company's expertise spans across industries such as Technology, Software, Telecommunications, Retail, Healthcare and Life Sciences, Financial Services (BFSI), e-Commerce, and Manufacturing. To know more about infoAnalytica's KOL services for the Healthcare industry, click here. To send an inquiry, please email at firstname.lastname@example.org