San Jose, California - July 17, 2017
infoAnalytica, a leading marketing research firm, today announced the launch of Act Healthcare Solutions, a new division for its healthcare and life sciences services.
Over the years, infoAnalytica has grown its healthcare research practice, and especially its key opinion leader identification and profiling services. The decision to launch a separate standalone brand was made to help engage with the healthcare customers better and more effectively
"With over 10 years' experience in providing KOL identification, profiling, screening, FMV and ranking services under the parent infoAnalytica's offerings, launching a distinct brand with a clear focus on research and analytics solutions for healthcare and life sciences was the most logical decision we could make to deepen our relationship with existing clients. This will not only help us build a focused practice but also allow us the flexibility to evolve our services and market to life sciences professionals directly," said Michael Broad, Principal Consultant at Act Healthcare Solutions.
"It was important that we retain the values infoAnalytica stands for and at the same time build a brand that accentuates our growing focus on the healthcare industry. In doing so, it represents a stronger commitment to provide actionable and insightful data and analytics to this vertical," said Amit Gupta, CEO of infoAnalytica, Inc., and Act Healthcare Solutions.
Act Healthcare Solutions will continue to strengthen its portfolio across the healthcare and life sciences industries, providing customized data, intelligence and analytics aimed to help life sciences companies grow.
infoAnalytica is a full-service Marketing Research company that focuses on Qualitative and Quantitative research, Competitive and Market Intelligence, Market Growth and Sizing studies, Demand Generation, and a range of B2B solutions. The company's expertise spans across industries such as Technology, Software, Telecommunications, Retail, Healthcare and Life Sciences, Financial Services (BFSI), e-Commerce, and Manufacturing. For more information, visit infoanalytica.com