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demandDrive & infoAnalytica Partnership

demandDrive Announces Partnership with infoAnalytica.

Waltham, MA - February 17, 2015 -

Today, demand generation & inside sales leader demandDrive announced that it has partnered with leading research firm infoAnalytica, creating a seamless integration of services to support a full breadth of demand generation solutions.

Zack McAuley, Director of Marketing at demandDrive, said of the announcement: “We could not be more excited to work with a high quality firm like infoAnalytica. Data and intelligence are very important pieces of the demand generation process, and infoAnalytica provides unparalleled deliverables in both areas. This partnership enables demandDrive to increase the value of our flagship lead generation service, dD Outbound, and it also allows us to roll out a premium demand generation solution that is powered by infoAnalytica’s capabilities.”

The partnership between demandDrive and infoAnalytica will provide value on multiple fronts:

  • Increases resource support for dD Outbound, dD Inbound, and dD Accelerate solutions
  • Optimizes the customization levels of dD Data & dD Intelligence solutions
  • Improves scalability of Account Based Outbound programs
  • Supports the launch of a premium Outbound program
  • Strengthens the ability of demandDrive to provide full-service demand generation support.

“We are very happy about partnering with demandDrive to build the maximum possible value for customers. The kind of demand generation support, marketing insights and sales intelligence that infoAnalytica provides, are a reliable complement to demandDrive’s leading-edge demand generation service lines, and leads to improved inside sales success and higher returns from Account Based Outbound programs. The combined solution also serves as a one-stop-shop for end to end demand generation”, said Amit Gupta, CEO of infoAnalytica.

For more information about the demandDrive and infoAnalytica partnership, check out infoAnalytica’s offerings, as well as the dD Outbound Premium solution.

About infoAnalytica

infoAnalytica is a specialty market research services firm focused on providing actionable and decision-critical insights to our customers. Through our robust and proven primary and secondary research methodologies, we have helped more than 250 global corporations with strategic and tactical decision making, to enhance profitability and market shares. We provide clients with full-service Market Research, Qualitative and Quantitative research, Competitive Intelligence, Telephone Interviewing and Surveys, Customer Intelligence, and a range of B2B research solutions. Our expertise spans industries such as Technology, Software, Telecommunications, Retail, Healthcare and Life Sciences, Financial Services (BFSI), e-Commerce, and Manufacturing. infoAnalytica’s clients include Intel, PayPal, DemandMedia, Microsoft, Tripwire, eBay, Yahoo, Ziff Davis, Dun and Bradstreet, Intuit, TechTarget, CapTap, McGraw Hill, BitDefender, WhiteHat Security and more. For more information please send an email to inquiry@infoanalytica.com, or visit http://www.infoanalytica.com


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  • Chief Marketing Officer, Whitehat Security
    The entire team at infoAnalytica has been a regular part of our work since a few years. The reason is that their combination of rigor, precision, detailed follow-through, reliable delivery, independence of thought, and ease-of-doing-business-with is unparalleled.
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  • Director, Product Operations, Tripwire
    I have worked with infoAnalytica multiple times and each time they have provided the requested product in a timely manner with great quality and at a tremendous value.
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