Market Study Market Sizing (b)

Customer Description The company is a multi-million dollar IT security solutions provider
Customer's Requirement & Objectives To understand the market size of the industry and gauge its positioning in the current market
Business Needs:
Scanning the market for security products and solutions and
determining its market size
Forecasting the 5 years market growth rates
infoAnalytica's Role Conducted market sizing analysis by estimating the current revenues and growth rates over a period of 5 years Market sizing included every aspect of the IT security market viz. desktop security, smart phone/PDA security, File/application server security, groupware security, gateway security, instant messaging security, network antivirus, and compliance Developed an industry market sizing taxonomy based on revenues by region, company size and vertical
Key Deliverables Delivered as a pivot chart
Value Proposition The client gained an insight into the current market size and future growth rates of security software. This helped in determining its strategic positioning for near as well as long term.
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