Market Study Market Sizing (a)

Customer Description The client is a multi-billion dollar publicly traded US based company and recognized as America's Most Admired Software Company. It provides software solutions to small businesses for managing their finance and accounting.
Customer's Requirement & Objectives To understand the demand for finance and accounting software by gauging the level of spending on enterprise applications by small and medium business across the world

Developing a market sizing taxonomy on various dimension based on spending
infoAnalytica's Role Intensive market sizing analysis and forecasts based on the different levels of spending by small and medium businesses. This included the following levels of spending:

a. Assess overall spending by small and medium businesses

b. Break down of overall spending by different cost elements viz. manufacturing, administration, IT, etc.

c. Breakdown of IT spending by different cost elements, viz. hardware, software, security, Internet, etc

d. Breakdown of software spending by different types of application viz. CRM, SCM, business management, finance and accounting, etc

e. Breakdown of finance and accounts software spending by form factor viz. Desktop, Hosted, SaaS

The market study also considered various dimensions of small and medium businesses based on their size, vertical and geography and their expenditure on different elements
Key Deliverables Past estimates and future forecasts Developed a market sizing taxonomy, presented as a pivot table
Value Proposition Gain comprehensive data set to assess the current and potential demand for accounting software by different sizes of small and medium businesses in different regions Identify the market opportunity
Click here to read more Case Studies


infoAnalytica released a new whitepaper titled "KOL Payments in the Time of Scrutiny".
Download now...


infoAnalytica's life sciences research service is now Act Healthcare Solutions


  • Chief Marketing Officer, Whitehat Security
    The entire team at infoAnalytica has been a regular part of our work since a few years. The reason is that their combination of rigor, precision, detailed follow-through, reliable delivery, independence of thought, and ease-of-doing-business-with is unparalleled.
  •
  • Director, Product Operations, Tripwire
    I have worked with infoAnalytica multiple times and each time they have provided the requested product in a timely manner with great quality and at a tremendous value.
  •