Prior to market entry, market expansion, new product launch, and planning a marketing budget it becomes critical to assess the total size of the market in revenue or sales terms. More significant than the total market size is the TAM or the total available market - the size of the segment or segments that your business might realistically sell to.
infoAnalytica uses a range of research tactics to provide accurate market sizing research insights.
How infoAnalytica develops a Market Size forecast
The first step is to assess the total size of the offering and industry, including production data of the offerings and industries across a defined period. A market size research provides a clear idea of production, sales, storage, trade, market shares of key competitors and import and export on the select markets. There are several ways to assess market size, and key issues that should be considered include:
- Identifying existing and potential customers by company demographic, that exist in the market.
- Identifying competitor offerings and how they may impact your own sales and marketing profitability and channels
- Identifying bottlenecks to success that could limit the market potential for the offering
- Considering bandwidth or resource issues such as distribution channel constraints or an insufficient number of salespeople, low marketing budgets, production capacity and so on
infoAnalytica has provided it's customers with detailed and accurate market sizing and forecasting. infoAnalytica has a number of research associates and analysts who are proficient with reliable and valid market sizing.
infoAnalytica's deep insight across the industries it serves, leads to a large number of empanelled experts that give us the crucial answers and data required to perform accurate market sizing studies. At the end of the study, infoAnalytica yields actionable insights on how to improve on estimated results, and key care abouts and pitfalls.