infoAnalytica offers a suite of demand generation services aimed at growing client revenue. Each of our services are tailored to meet unique client requirements and assist client marketing and sales teams do their job efficiently and effectively.
Find your ideal buyers. All of them.
Every organization does demand generation but few are successful in exacting meaningful ROI from it. It's great to have a pipeline full of leads but it's even better to have a pipeline full of quality leads. We follow a consultative process that starts with intense research, supplemented with predictive analytics to discover your ideal buyer traits and define the parameters of a quality lead.
We customize prospect discovery for your business to identify your best prospects.
For a leading business marketplace in US, we researched client's best accounts in tandem with analytics on competitive accounts to identify key traits of ideal prospects. This allowed the client to build a better quality pipeline with improved strike rates.
Prospect Data Cleanse
Reach Your Target Audience. Every Time.
Bad data runs rampant throughout many organizations, ranging from incorrect information, missing information, inaccurate information and outdated data. This bad data can be more than a thorn in your side ' it can actually hinder the success of your marketing campaigns and cost you a ton of money.
According to Marketing portal MarketingProfs, each year, sales departments lose approximately 550 hours and $32,000 for every sales representative that uses bad prospect data.
Our combination of proprietary data extraction and testing algorithms, and intuitive and accurate human processes allows us to provide mass quantities of targeted, clean and reliable prospect data that your marketing team can use with confidence.
Marketing Campaign Support
infoAnalytica can be your one stop shop for your email campaigns and lead nurturing programs. Using our prospect discovery and data cleanse services we can provide list of relevant and qualified contacts for your marketing campaigns, strengthened further using our opt-in support capabilities. Our team of skilled marketing specialists can help design your marketing campaigns, customizing the campaign timelines, personas, messages and assets to suit the funnel stage. We maximize campaign results using an iterative process combined with A/B testing and advanced analytics across the campaign lifecycle.
Marketing Qualified Leads
Leverage your content to connect with the right audience. According to the DemandGen 2016 Report, 51% of buyers are relying more on content now to research their buying decisions. With the help of our experienced and highly skilled team work, you can make sure your content reaches the relevant contacts.
Our iterative methodology combined with our criteria based targeting system enables us to fine-tune the lead generation process. We reach out to the targeted audience with the precise and relevant information (whitepapers, brochures, e-books, videos etc.) and prepare them for the final interface with your representative.
We run the extra mile for you, before passing on the baton to your team.
We assisted our client, a leading player in the Business Analytics space in North America to leverage their eBook to reach out to their targeted audience. We contributed to a 20 - 25% increase in their qualified lead funnel and lowered cost per lead by around 40%
Excel Your Business with our Customer Outreach Programme
Hosting an event and reaching out to your customers can be taxing. Also, what is the guarantee that you will get all the eyeballs? Don't sweat, we've got you covered. Our special customer outreach team will help you maximize event ROI (webinars, hangouts etc.). This means you don't have to worry about things apart from delivering the best show.
We use best in class email technologies coupled with cleaned and reliable data to maximize reach, further complementing attendance through comprehensive follow-ups and confirmation processes.
Sales Qualified Leads
High Quality Leads
A lot of efforts of your sales team can be saved by delegating all the grunt work to us. Our research driven and mutually agreed criteria based lead definition (company revenue, size, industry, hierarchy, etc.) combined with our detailed lead qualification process that probes for needs, plans and authority allows us to provide your team with leads that maximize the effectiveness of your sales team.
We've Got Your Back! Relax and Enjoy the Game.
How great would it be if your sales team could focus on interacting with prospects rather than spend time to trying to get an audience. Our team is trained to listen closely, navigating gatekeepers with persistent yet professional probing, utilizing multiple selling techniques to identify the right person and setting up an appointment. Our methodology of generating leads can seamlessly integrate with your sales strategy, so that your team can just focus on converting leads into business.
One size never fits all! That's Why We Offer Bespoke Solutions
Every individual business is different and suffers from its own set of unique problems. That's why we offer customized solutions to our clients. Our personal client manager will work in tandem with your team to understand each and every aspect of your business. This helps us in coming up with a solution, which is specifically tailor-made for your business. Get in touch with us to explore this option.